Over Half a Million Dollars Raised for the RSA Since 2015

As we approach Anzac Day 2026, we’re reflecting on what this programme has achieved since it began in 2015.

By the Numbers

• 12 years of RSA Anzac Biscuit tins, buckets, and packets
• Over $500,000 donated directly to the RSA
• $1 from every tin and 30 cents from every packet goes to the RSA
• 50+ unique tin designs across the collection
• Available at New World, Pak’nSave, Four Square, Woolworths, and The Warehouse
• 180g Classic Anzac Biscuits available year-round at Woolworths

The Journey

It started with AFM Group and seven centenary tins in 2015, featuring black and white photographs from the Alexander Turnbull Library. Since then, the collection has featured WWII propaganda posters from Te Papa Tongarewa, a collaboration with Dame Trelise Cooper, the Te Rau Aroha canteen truck story, and this year’s stunning Poppy Map of New Zealand.

Through AFM Group and now Inna Brands, this has always been a Fisher family initiative — and it always will be.

What It Supports

Every dollar raised goes to the Royal New Zealand RSA to support veterans and their whanau. The RSA provides welfare support, advocacy, commemorations, and community connection for current and former service personnel.

Thank you to every New Zealander who has picked up a tin, a packet, or a bucket over the past 12 years. You are making a real difference.