A New Chapter, Same Family: Inna Brands Takes the Reins

We’re pleased to announce that the RSA Anzac Biscuits programme has transitioned from AFM Group to Inna Brands — a new entity, but the same Fisher family behind it.

Since 2015, AFM Group has proudly supported the RSA through the sale of collector’s tins, buckets, and packets of Anzac biscuits, raising over half a million dollars for veterans and their families. That commitment isn’t changing — it’s growing.

Inna Brands, led by Crawford Fisher, will carry this important work forward with the same passion and the same promise: $1 from every tin and 30 cents from every packet goes directly to the RSA.

A special thanks to Mike Fisher and the AFM Group team for building and sustaining this programme over the past decade. The foundation they laid makes everything that follows possible.

We look forward to continuing this great partnership with the RSA, our retail partners, and every New Zealander who picks up a tin.