2025

The 2025 collection introduced a refreshed design language with bold red poppy-patterned sides replacing the chevron motifs of previous years. The striking Red Poppy design appeared in both 250g and 360g formats, while the Te Rau Aroha Canteen Truck tin honoured the Maori War Effort Organisation's legendary mobile canteen service. The deeply personal "Cherished Treasures" tin -- featuring a collage of wartime letters, gloves, photographs and a poppy pin -- became a standout collector's piece. The ever-popular Mini Anzac Biscuits bucket returned with a fresh poppy design and sage green lid.